![]() RBV writers generally devote attention to more intangible resources and the capabilities of organizations on the assumption that tangible factors are easy for competitors to copy and therefore cannot provide the basis for competitive advantage. Strengths and weaknesses, on the other hand, center on the firm itself, so they are related to the resource-based view (RBV) of strategic management. ![]() ![]() Opportunities and threats are features of the external environment as such, they are better dealt with by considering industry forces and political, economic, social, and technological (PEST) analysis. Discovering that we have the strength of great products and an opportunity for strong market growth offers us no help whatsoever in deciding what to do, when, and how much to bring about what rate of likely growth in profits. ![]() Unfortunately, it offers little help in answering the quantitative questions illustrated in Figure 1.1 " Growth and Alternative Futures" and Figure 1.2 "Alternative Futures for Blockbuster Inc." Typically, the concepts are ambiguous, qualitative, and fact-free. Assessing an organization's strengths, weaknesses, opportunities, and threats ( SWOT) is a method widely used by managers to evaluate their strategy. ![]()
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